agenda

08:00

Registration & coffee

08:30

Welcome by Daniel Ledermann & Martin Coul

09:00

10 +1 myths on the Mobile App Economy

This talk explains the nature of changes in the telecom industry by dispelling some of common myths about mobile apps economics....

09:30

The changing dynamics of the mobile ecosystem: perspectives from a category leader in the Mobile Internet space.

Mobile is evolving at a breath taking pace and the changing dynamics of the mobile ecosystem offers opportunity for some whilst threatening...

10:00

Are you meaningful?

Today's consumers are empowered and in charge. You have to listen to them. And you need to transform your findings into services, features... 

10:30

Refreshments & Networking

11:00

Getting to 1 Billion Mobile Devices: Real-Life Strategies for Software Developers

Red Bend’s Morten Grauballe will share his insights into how Red Bend successfully got its embedded software deployed in 1 Billion mobile...

11:30

Location, competition and time to market - your best friends or worst enemies?

The rate at which companies are required to push the boundaries of product innovation, customer retention and build brand equity is out of control...

12:00

When & how you should engage with a handset manufacturer?

Having your software embedded on a mobile phone by an OEM/ODM is viewed as the holy grail by most companies. But how do you...

12:30

Lunch & networking

13:30

Workshop 1: Negotiate successfully with OEMs/MNOs

This workshop will take you through some of the crucial steps on your way to a final license agreement with an operator, OEM or ODM...

13:30

Workshop 2: Navigating the App Store phenomenon

Analysts are predicting that app stores will facilitate 70 billion downloads of mobile apps per year by 2014. This workshop explores...

13:30

Workshop 3: Understanding the VC investment process and becoming term sheet savvy

Finding the right investment for your company can be a daunting task. This workshop provides practical advice about raising...

14:30

The Swiss Commission for Technology & Innovation

15:00

Dragon’s Den

The start-up deemed to show the most ‘potential’ will win 2 x entrance tickets worth €699 each to Mobile World Congress...

17:00

Mobile Clinic: 1-1 feedback & advice from the experts

A chance for entrepreneurs to meet the experts and ask for their feedback and advice on whatever topic that they might wish...

18:00

Winner of Dragon’s Den Award Ceremony

18:15

Apéro & networking until 20:00

20:00

Close

Agenda and speakers subject to change without notice up to the date of the event.